How to Attract High-Value Clients for Your Home Remodeling Business
Learn how to attract high value clients for your home remodeling business through smart branding, targeted marketing, strong portfolios, and client focused service.
There has never been a better time than now to own a home remodeling business. The price of properties in the United States is higher than ever, which means you can ask a lot more for your services than you would have been able to years ago.
If you are interested in attracting high-value clientele, however, you have your work cut out for you. There are more home remodeling services operating than there have been in a long time. This post plans to tell you what you can do to increase the quality of clientele and frequency of leads.
Digital Marketing
The most effective way to attract new clientele is to market yourself. However, marketing is by no means an easy task to undertake. It’s something that takes people years to excel in. According to this resource from Goodjuju, it’s better to outsource marketing to a company that specializes in it. Make sure the one you partner with works exclusively with property management and remodeling firms. A marketing agency experienced in the real estate industry is going to be a much greater help to you than one that offers general marketing help.
Identify Your Ideal Client
If you are determined to attract high-value clientele alone, as in without the help of an agency, which is not recommended, then begin your search by figuring out what an ideal client is to you. Each business owner has their own idea of what an ideal client is. Some want clients who will spend large sums of money once or twice a year, while others want customers who will spend small amounts of money, but a lot more frequently.
Offer Premium Services
Make sure that you offer premium services. Because of the price of houses in the United States at the moment, it’s fair to say people buying properties and then renovating them are likely to have more money than the average person. This is especially true if they are outsourcing their renovations to companies like yours. Offering premium services can be a highly effective way to not only give your reputation a boost but also earn more money. Make sure that if you do offer premium services, you find the highest quality materials that you can, so customers actually get more for their money.
Consider Payment Plans
If you want to offer premium services but at the same time want to make sure that your business’s services are accessible to ordinary people, i.e., people whose budgets might not necessarily make premium renovations possible, then consider partnering with a loan provider and offering payment plans. There are many different lenders you can work with. Try to find lenders whose interest rates won’t get customers into debt. The last thing you want is your service causing debt for customers, because they will probably not return. Advertise payment plans on your website so customers can make more informed decisions.
Collect Online Reviews
Online reviews are an integral part of modern business marketing. You need to collect as many five-star reviews as you can. Do not make the mistake of skipping reviews. If you do not have many previous clients to ask for their reviews, you can always hire a review service to leave some on your business’s Google Review or Trustpilot pages. These services are not necessarily ethical, but can be a good way to get your business the attention it needs, especially when you do not have a lot of experience, or if you need positive reviews to attract genuine clientele.
Craft a Quality Portfolio
A portfolio is also very important. You need a portfolio so that you can showcase the work you have done in the past. A lot of business owners do not realise that in order to get ahead in a trade like home remodeling, a portfolio is an essential step. If you do not have one, you are not going to have anywhere to showcase past projects you are proud of. Most customers who are going to spend serious money with you will themselves ask you to show them your portfolio, and if you do not have one, it will make you look unprofessional.
Attend Home Shows
Finally, take time to attend home showers. Home shows can be great places to network and get to know people who are interested in remodeling their houses. Make sure to attend as many home shows as you can, and to always present yourself professionally.
Attracting high-value clientele for your business is very important. It can be difficult to do, however. Use the guidance given here to get your business off the ground and to start attracting customers and clients from your local area.
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